Saga Cruises

Saga Cruises is the cruise brand of Saga plc, a British specialist in travel and insurance for people aged 50 and over. The company is headquartered in Folkestone. The brand's core identity is uncompromising: Saga Cruises is the only cruise offering that exclusively admits guests aged 50 and above (accompanying persons from age 40) – resulting in a correspondingly calm, upscale on-board experience with no children's entertainment.

The fleet consists of two modern sister ships: Spirit of Discovery (2019) and Spirit of Adventure (2020) – each of 58,250 GRT and accommodating 999 guests, built at Meyer Werft Papenburg. Both ships operate a single-booking policy with no single supplement on many cabin categories – a unique selling point for solo senior travellers. All-inclusive is the norm: wine and spirits, gratuities, Wi-Fi, and travel transfers from home.

The on-board language is English, and the on-board currency is the British pound. Key itinerary focuses include the Mediterranean, Norway, the British Isles, and longer world voyages. The target audience is British guests aged 50 and over who desire a higher level of service and tranquillity than that offered by P&O or Marella, without having to move into the ultra-luxury segment.